The UK’s leading ethical drinks brand – One Drinks – will be the water supplier of squash’s longest running tournament – the Allam British Open – when the PSA World Series tournament takes place between May 15-20 at Hull’s Airco Arena.
One is a life-changing ethical drinks brand. Profits from their drinks fund sustainable clean water and sanitation projects in the world's poorest communities. So far they have raised £16.5 million, changing over 3.2 million lives.
At this year’s British Open, One Drinks will supply water in their brand new Tetra Pak carton format. One Drinks' cartons are fully recyclable and made mostly with sustainable paperboard from FSC approved forests, where new trees are continuously planted to replace the ones used.
The carton is also refillable and reusable, with every pack sold helping to fund global clean water projects.
“We are delighted to have One Drinks on board for the upcoming British Open,” said PSA Events Director Tim Garner.
“One Drinks fund life-changing clean water projects in the world’s poorest communities and we are pleased that the British Open are taking good steps towards becoming eco-friendly by reducing the use of plastic bottles used at the event by using sustainable Tetra Pak products.”
PSA Foundation Manager, Adriana Olaya, added: “The PSA Foundation were delighted to hear that the British Open is working with One Drinks by having their eco-friendly water packs at the event.
“This is a hugely important cause which is in line with the PSA Foundation’s goal to help professional squash tournaments become more sustainable and eco-friendly and will help to change people’s lives all around the world.”
Commercial Director at One Drinks, Paul Vita, closed by saying: “We are thrilled to be supporting the British Open.
“We believe in 'socially conscious, healthy hydration' and water is the most natural form of hydration possible. With our new Tetra Pak format, the players will be in top form whilst helping to change lives across the world.”
The Allam British Open is the most prestigious tournament in squash outside of the PSA World Championships and features a world-class draw which includes the likes of English duo Nick Matthew – making his last ever British Open appearance – and defending women’s champion Laura Massaro.
The likes of men’s defending champion Gregory Gaultier, World No.1 Mohamed ElShorbagy, women’s World No.1 Nour El Sherbini and reigning women’s World Champion Raneem El Welily are also involved.
Qualifying for the tournament takes place between May 13-14 at University of Hull Sports and Fitness Centre, well the main draw will take place at the Airco Arena between May 15-20 with the exception of 23 of the 32 first round matches on May 15, which will also be staged at the university.
Matches held on the glass court at the Airco Arena will be shown live on SQUASHTV (rest of the world) and Eurosport Player (Europe only), while the semi-finals and finals will be shown live on mainstream broadcast channels around the world, such as BT Sport, beIN Sports, Fox Sports Australia and Astro.
For more information on One Drinks please visit their website: http://www.onedifference.org or find them on Twitter: @onedifference
Follow the British Open at www.allambritishopen.com and on Twitter: @BritOpenSquash
Tickets for the tournament can be purchased via Ticketmaster